Friendly sales pitch can’t hide payday loans’ unfriendly rates – Los Angeles Times

Feb 13th, 2014 Loans.

Friendly sales pitch can't hide payday loans' unfriendly rates
Los Angeles Times
Welcome to the new-and-not-so-improved world of payday lending, which has adopted more sophisticated sales pitches and branding to lure unwary consumers into loans that can trap them in endless cycles of debt. Lenders are trying to shed the stigma of ...

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