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Inside The Financial Times’ digital strategy – Digiday



PBS MediaShift

Inside The Financial Times' digital strategy
Digiday
The Financial Times is going in a different direction. Rather than chasing scale and advertising, The Financial Times has built its digital business around an audience-driven subscription model. The result: Its 665,000 subscribers, two-thirds of whom ...
8 Lessons from the Financial Times' Digital SuccessPBS MediaShift

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