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Points for Product Placement: NCAA Cashes In, but Not the Players – New York Times



Points for Product Placement: NCAA Cashes In, but Not the Players
New York Times
As a result, sponsors typically have financial arrangements with the broadcasters, although the N.C.A.A. signs off on any deal. Each year, the N.C.A.A. distributes hundreds of millions of dollars to universities, which use the money for scholarships ...

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