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Spending Smart: Avoid fear factor in financial decisions – Dallas Morning News



Spending Smart: Avoid fear factor in financial decisions
Dallas Morning News
Fear is a powerful motivator for consumers, and it underlies more of our spending decisions than we'd care to admit. We're afraid of identity theft, so we buy credit monitoring. We fear our new iPhone will break, so we buy an extended warranty. We fear ...
Avoid fear factor in financial decisionsAlbuquerque Journal

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