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U.S. Mobile Search Ad Investments Growth Slower Than Native Formats – MediaPost Communications



MediaPost Communications

U.S. Mobile Search Ad Investments Growth Slower Than Native Formats
MediaPost Communications
GoogleArrowUp Spending on mobile search ads in the U.S. will jump 55% to $3.6 billion next year, of which Google will take 92.4% share, according to research released Monday. Although the majority of Google's mobile ad revenue comes from search, the ...

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