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Why The ALS Ice Bucket Challenge Is A Social (And Financial) Blockbuster – Forbes



Why The ALS Ice Bucket Challenge Is A Social (And Financial) Blockbuster
Forbes
In 2009, technology researchers at Forrester published a report entitled We Are All Media Companies Now, that looked at how publishing firms were dealing with the shift from a distribution paradigm to one based on consumption. By 2014, the paradigm is ...

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